Brand Book



At The Factory


Everyone knows that London is a beautiful city, but not everyone truly understands the depths of this beauty. Here are ten incredible places in London that you never knew existed.

Petersham Nurseries

After five minutes in this rustic getaway you won’t even remember what the hustle and bustle of London sounds like. Those with a love of flora and fauna could easily make a day out of exploring the beautiful (and seemingly endless) nurseries and gardens


The Horniman Museum and Gardens, Forest Hill

In continuous operation since the Victorian Era, the Horniman Museum is replete with a top-notch free collection, an inviting aquarium, and impeccable views of Central London.


Syon Park

Dating back to the 16th Century, Syon Park once hosted Queen Victoria herself, which tells you just how beautiful the Great Conservatory–with its delicate architecture and blooming gardens–really is.


Highgate Cemetery

Hanging out in a cemetery is not for everyone, but the area’s beautiful design and landscaping is truly worth a visit.


Hampstead Heath

Gorgeous views, vibrant gardens, and fresh air all come together at this beautiful London escape. The sprawling heath lies just outside of Central London, and comes replete with a mix of historical buildings and diverse wildlife.


Painshill Park

Magical is the only way that we know how to describe Painshill. A hauntingly beautiful grotto and ruins were constructed in the 18th century, and the park even features a vineyard.


Chiswick House

Chiswick House is the stuff of fairytales–forget your troubles and take a stroll through this West London treasure.


Richmond Park

With a mix of dense woods and sprawling fields, five minutes in Richmond Park will have you forgetting all about London city life. Be on the lookout for deer.


Trent Park

Trent Park lives up to everything you would expect of a former royal hunting ground–spacious, green, and perfect for a relaxing escape.


Crystal Palace Park

Victorian dinosaur sculptures. Mysterious sphinx statues. A fishing hole. Enough said.


Darwin Down House

Need scientific inspiration? Visit the house where Charles Darwin wrote On the Origin of Species. You can even tour both his personal study and his greenhouse. Be prepared to innovate shortly after leaving.


Gunnersbury Park

This sanctuary from city life in the heart of West London is filled with gardens, sport pitches, and beautiful ruins.