Brand Book



At The Factory


If you’ve ever wanted to be King of the World, you might want to start at the place where you can truly straddle the Northern and Southern Hemisphere with one foot in the north, and one foot in the south. Of course, you’ll have to travel to Pinchincha, Ecuador and ask to be taken to Ciudad Mitad del Mundo, Spanish for Middle of the World City. There you will find a planetarium, museum, park, and 30 meter tall monument honoring the French Geodesic Mission which established the circumference of the earth. On weekends, Ciudad Mitad del Mundo’s Central Plaza hosts varied musical and cultural events. There are also diverse handcraft stores and local food is served at several cafés along a quaint, colonial town. Where else can you put another check on your bucket list and be at the latitude of 00 degrees, 00 feet and 00 inches?