Brand Book



At The Factory


Not long ago, the Bowery was New York’s answer to LA’s Skid Row, a fact that idle twenty-somethings paying nearly $600 per night for a room are wont to disbelieve. Of course, these days the gentrification of the Bowery is not just underway–it’s long over, and the mere existence of a hotel as swank as the Bowery is irrefutable proof. Perhaps in homage to the neighborhood’s seedy past, the Bowery Hotel infuses a sense of nostalgia–think threadbare carpets–with a prevailing spirit of luxurious comfort. Each of the hotel’s 135 guestrooms is lavishly outfitted with free wi-fi, iPod docks, fine linens, and top-shelf bath products, and floor-to-ceiling windows in every room afford sumptuous views of the hotel’s uber-hip surroundings. While its greatest strength is its proximity to NoLita, SoHo, and the East Village, the Bowery Hotel’s restaurant, Gemma, is reason enough to stay there. More of an Italian brasserie than anything else, Gemma is equal parts rustic and boheme, and serves up some of the city’s best trendy Italian cuisine. Indeed, guests looking to let loose in a perfectly located, almost ironically cool hotel need not look any further than the Bowery Hotel.


335 Bowery

New York, NY 10012

(212) 505-9100
Rooms start between $425 and $495 per night, depending on the season.