Brand Book



At The Factory


Next time you and 15 of your closest friends are visiting trendy bars in Milwaukee’s Third Ward and Walker’s Point, add some fun to your pub crawl with the Pedal Tavern, a 16 seat traveling bar operated by pedal power. Just cycle your party from spot to spot while enjoying a cold beer (thanks to some recent legislation that makes this unique form of drinking and driving legal – but don’t try it anywhere but here). What a great way to get where you’re going, or to see where you’ve already been, or to decide where you’re going next.