Brand Book



At The Factory


On May 1st of this year, New York’s legendary Whitney Museum of American Art–a longtime hallmark of the Upper East Side–reopened downtown. Located at the southern entrance of the High Line in the Meatpacking District, the new Renzo Piano designed building spans 200,000 square feet (over 100,000 square larger than the Whitney’s old location) and nine stories, and includes two floors devoted to the museum’s permanent collection, the city’s largest column-free gallery space, a theater, an education center, a conservation lab, a library, and reading rooms. Even the building’s elevators–conceived by Richard Artschwager–are works of art. In designing the building, the architects strived for LEED Gold certification with the use of plate steel on the exterior, LED lighting on the interior, a green roof, and a microturbine within the building. The museum’s ground floor houses visitor services, retail, a lobby gallery, and Danny Meyer’s Untitled–another uptown transplant. In just a few short months the Meatpacking District’s newest resident has already achieved cultural icon status, and all of us at Harden assure can you that a visit is worth your time. On Fridays from 7PM to 10PM visitors pay what they wish!